The bike world has become more and more diverse over the years. The launch of the legendary Schwalbe Marathon tire in 1983, with its unprecedented mileage, was met with great enthusiasm by keen cyclists, bicycle dealers and trade journalists. It was in this context that Schwalbe – established in 1973 – emerged as a standard-setter in the bicycle tire market.
In the 1980s, cycling re-established itself as a popular trend as more and more people got back on the saddle. In the first decades after the Second World War, the bicycle tire was considered an interchangeable mass product that could practically not be improved on. From mass-produced product to innovation driver. At Schwalbe, we work to continually refine and improve this riding sensation – day in, day out. Sounds technical? The sum of these properties is tangible to every cyclist: as an optimum riding experience. Ideally, the tire combines such characteristics as maximum grip, high mileage, optimum rolling properties, low weight and reliable resistance to punctures. The choice of tire not only determines how well the wheel grips the ground but also influences how easily and comfortably the bike rolls. Whether you have a city bike, touring bike, road bike, gravel bike or MTB: The tires affect the riding experience like no other bike component. Tire technology for the optimum riding experience.
